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How to Change Minds: Blaise Pascal on the Art of Persuasion by Maria Popova

Nearly half a millennium before modern psychologists identified the three elements of persuasion — attunement, buoyancy, and clarity — French physicist, philosopher, inventor, and mathematician Blaise Pascal (June 19, 1623–August 19, 1662) intuited this mechanism as he arrived at a great truth about the secret of persuasion:

Pascal came to see that the surest way of defeating the erroneous views of others is not by bombarding the bastion of their self-righteousness but by slipping in through the backdoor of their beliefs.

Read more at : Brain Pickings